Selected Works
FarmShop
E-commerce: CRO & Checkout Optimization
AeroTower
Basteha
Work History
Grutto
Product Designer / UX Designer
Six years on a farm-to-table e-commerce platform selling across multiple European countries. I designed features and then built them in React: the FarmShop custom box configurator, checkout changes, product detail pages, responsive layouts and shared components. I took each one from design through to production release. On the CRO team I wrote hypotheses and ran A/B tests in Google Analytics and Optimize. I specified the design system in Figma; engineering implemented it.
HomeTection
Co-Founder, Senior Web Developer
Designed and implemented the website and the application, plus a factory panel that identifies each part of the system. Brand identity and customer journey mapping as well, because as co-founder there was nobody to hand any of it to.
Rismun
UX/UI Designer
Flexa, a form generator: interface and interaction design. On RissApp, a banking platform, I worked alongside 5 senior and 10 mid-level developers on interfaces projected to reach 3,000+ users. The largest engineering team I have worked inside.
SairoSoft
Senior User Interface Engineer
An online flight and hotel reservation system. UI design and front-end development in HTML, CSS and jQuery. Built the white-label product as a customisable template rather than a per-client rebuild, which the company put at a 70% reduction in production cost.
Freelance
UI Designer and Front-end Developer
Around 12 projects for startups and agencies outsourcing their design work. Implemented 3 WordPress themes. Taught the web design course at Karazmoode academy.
Architects of Knowledge Age
UI Designer
National-scale public sector portals. Designed the pages and implemented the front-end. Both were mine.